Saturday 22 December 2012

Survival without Innovation ??? The Role of Technology Exhibition



 Innovation is the key,,,, Technology exhibition is way to promote 

Survival without Innovation??
 
Innovation is the key buzz word in today’s world in every circle you name it like economics, finance, IT, ICT, education, social and political domains. There was era when organizations can survive by producing similar products and selling to niche and unexplored segments. Then we turned into globalized world where you do not find a segment left due to distance or reach. Now the customer is just a single click away.

There is point to notice the race of patenting among 4-5 big countries as USA, Japan, China, Germany, etc. and top 100 organizations called innovative organizations. The curves of patent filing are increasing upward showing drastic improvement. The theory of nations’ competitiveness has started proving where countries started specializing in certain areas and focusing on major industrial sectors.
 
No one can compete Italy in design, Germany in tools, Japan in quality and comfort and USA in aviation industry. Similarly, we found Korea, India and China are emerging with certain positions and specializations. This clearly indicates that product differentiation based on innovation is the key to succeed as one of strategic advice by Porter. 

Innovation is Reflected by Exhibitions
 
Innovation Exhibition and Summit plays a key role in promotion of such innovation. Germany is known player in world class technology exhibitions. Other countries are also coming up such initiatives of innovation summits and exhibition.

In Pakistan, Annual Ideas Expo has turned into a success story. The innovation summit is also a regular technology exhibition in Pakistan. This innovation summit is conducted by Institute of Research Promotion in collaboration with Pakistan Science Foundation, University of the Punjab, PASTIC, National Forum for Environment and Health and others.

The innovation summit and technology exhibitions help to find investor of your technology, get support for commercialization of your technology, get R&D funding from PSF, find related expertise and support, link your research with industry stakeholders and win Innovation Award.

The role of Technology Exhibition 
 
Innovation Summit and technology exhibitions are annual events to exhibit industry driven ideas, products and technologies. The Summit provides great opportunity to network with innovation gurus, find commercial partners, promote technology and link your idea with stakeholders. The summit also creates a competition for innovation by providing Innovation Awards for Technology, Products and Ideas. The technologies presented in the summit are supported for funding, commercialization and further developments.  The industry can exhibit Innovative Products, academia can exhibit Innovative Technologies and students/researchers can display Posters of Innovative Ideas. 

Such developments across the world reflect that organizations, societies and countries have confirmed belief that gone the era when similar products and technologies could be sold to new markets.

There are no new markets now. There is existing market and more innovative products and services. So survival without innovation is next to impossible and technology exhibition play critical role in this regard. 

3 comments:

  1. yes, people of developing world can learn a lot form this post. we need culture of exhibition to ensure our survival for innovaiton

    ReplyDelete
  2. Geographical indication is a product identification protection protocol under Intellectual Property rights of WTO regime which is covered by TRIPS (Trade related aspects of Intellectual Property Rights). It relates to a place, name, sign or tradition to identify the origin, quality, reputation or other characteristics of products. Primarily object is to protect the inherited & traditional rights of a particular region, society & origin related to its culture, produce & peculiar characteristics.
    The first recorded evidence of a product covered under GI is CHAMPAIGN, a type of wine produced in a particular region of France. Dargiling Tea of India & recently HOMALI aromatic rice of Thailand are other example.

    Unlike a patent for technologically developed products, GI products needs to be a specific region, climate, territory, traditions of a long time having specific characteristics.
    Basmati is grown in a particular region Himalayan Foothills, comprising Pakistan & Indian Punjab, Himachal, and Utranchal States of India. An American based company tried to steal this historical & traditional subcontinent heritage in 1997 when US
    Parent office awarded GI rights to plant & market Basmati products in the name of TAXMATI & KASMATI, which was challenged by India & finally US Patent department revoked its decision of granting GI rights to an American company.

    In Pakistan a farmers’ representative body applied for Basmati GI rights to Government of Pakistan through trade Mark registration Department, which was awarded to them. As being the joint property of all inhabitants of a particular region, climatic condition & centuries old heritage, its rights can not be awarded to a particular group of people or organization, it was challenged in the court of law by Rice Exporters Association of Pakistan which was latter on joined by Indian Government through APEDA.

    This concept of GI can be extended to hundreds of agro based, traditional & mineral based products in Pakistan.

    ReplyDelete
  3. So, as a student I am very worried for my papers. But I would definitely look for http://www.apexessays.com/essay-writing-service/.

    ReplyDelete